IPO or Initial Public Offer is a way for a company to raise money from investors for its future projects and get listed to Stock Exchange. Or An Initial Public Offer (IPO) is the selling of securities to the public in the primary stock market.
Company raising money through IPO is also called as company ‘Going Public'. From an investor point of view, IPO gives a chance to buy shares of a company, directly from the company at the price of their choice (In book build IPO's). Many a times there is a big difference between the price at which companies decides for its shares and the price on which investor are willing to buy share and that gives a good listing gain for shares allocated to the investor in IPO.
From a company prospective, IPO help them to identify their real value which is decided by millions of investor once their shares are listed in stock exchanges. IPO's also provide funds for their future growth or for paying their previous borrowings.
Liquidity - Investing in a public company is much more acceptable by investors than private firms.
Value - Public companies can experience remarkable growth through stock appreciation. 
Access - A public company has a higher level of access to capital markets and other resources needed for growth. 
Book Building is basically a capital issuance process used in Initial Public Offer (IPO) which aids price and demand discovery 
we offer the best IPO expertise to help your company go public, since 2006 many companies have benefitted our expertise in venture capital raising, business plan drafting & legal matters.. 
IPO Consulting involves a turn-key kind of solution to all your company's IPO needs, as in itself IPO means the new offer of a company's shares to the public in the country's capital markets. Initial Public Offer